Is your Keywords Ranking going down? Or Your website loss traffic? You want to know why? The answer is here. Google Makes So many changes in its search algorithms every year. Those changes are for good user experience. It impacts our websites or keywords ranking If we do not follow google algorithms. So there are a few trends which webmasters need to know in 2020. Here are the following:-
Ø Voice Search or Google Voice trend:-
We are starting with a popular trend of 2020 is Voice search. It was used in past few years but in the 2020s this search becomes popular, and Nowadays people type search queries and the same way they speak and want answers for their queries.
One thing which is noted that voice search queries are long tails and specific for a particular search. People want accurate answers to their queries which they want to search through voice. Like “ best hotels near me”. In this voice search, user wants the best hotels near me, and he gets his answer. These Voice searches are local or most voice searches are for the local area. So need to add voice search-related keywords in our keyword list for our websites.
Ø Featured Snippets:-
Featured Snippets again dominate the search results in Google. So it is also in trends for 2020. Featured Snippet is a snippet or a summary of the answer to the search query. Google will display this at the top of the SERP result. In Google from Snippets, most of the search results in no clicks because most answers are in snippets and user get their answers directly from SERPs.
So need to add question-based search queries with keywords and also use questions from people in the ask section of your website and answer it thoroughly.
Ø Marketers will leverage influencers for SEO:-
SEO influencers play an important role for companies that deal with beauty, e-commerce, travel, fashion, and lifestyle. The user who surfs on the internet get overwhelmed with ads, and they get authentic information from those ads. They easily trust the information of the influencers which they have shown through ads.
So, working with Influencer will help you to generate traffic and increase your online visibility. Most companies have not seen the return of their investments in this marketing technique and all you're marketing get failed because you are not good for the needs of your audience.Use of influencers is that you get the back link from their website and it also shows authority to Google and enhances your SEO efforts.
Ø BERT Update:-
BERT stands for Bidirectional Encoder Representations from Transformers. This update is a major update by Google in its algorithm since Rank Brain in 2014. According to BERT, anyone can train their QA system. This model will impact Google and SEO guys who apply this model to increase their chances of ranking on the first page for featured snippets in Google SERP.
So once you want to write content, analyze the top 10 content ranking in Google on the first page of SERP for that particular keyword. Write Content that matches the user's intent and according to your analysis.
These are Few Trends that we need to follow in 2020. It is not over here other more trends are not completed here so we will back soon and share our thoughts for 2020 SEO trends. So follow us at @ https://bit.ly/361YxTl